Golfonix - logo design

Golfonix – logo design

The design, look and feel of their company/brand logo is undoubtedly one of the most important things any business needs to get right at the very beginning. Get it wrong and it may do more harm than good, get it right and you can gain a big step forward in it drawing attention to the potential user/buyers eye.

Many businesses get underway with the logo either being the last thing on the owners mind and is a rush at launch or is decided too early, before any real ideas have been explored with reference to the market or competition. Where it will be used, headed paper, product, packaging, website are all critical to what the design will look like. Some of these will demand a different shape or size and it would be useful to consider some options to fit specific positions, but tie back to the master brand.

A professional business should look professional. New business owners often invest a lot of time and money in property and equipment, but do not often match it by investing suitably in their logo.

Here are the most common reasons why many logos look amateurish:

  • The business owner wanted to save money by designing the logo quickly themselves.
  • A friend or relative who claims to know a little about graphic design does it as a favor.
  • The wrong people are commissioned. (Local printers are not likely proficient in logo design.)
  • The business outsourced the job via one of several design competition websites, which are mostly populated by amateur designers.
  • The job was given to an online company that offers really cheap logos.

All of the above can result in disastrous outcomes. If your logo looks amateurish, then so will your business. A business should know where to look when it wants a new logo.

Here are the advantages of hiring an established and professional logo designer:

  • Your logo will be unique and memorable.
  • You won’t run into any problems down the line with reproducing it.
  • Your logo will have a longer lifespan and won’t need to be redesigned in a couple of years.
  • Your logo will look professional.

Some guidance that might help avoid disappointment.

  • Avoid ‘logo design’ websites that promote ridiculously cheap logo packages. You get what you pay for.
  • Focusing on current logo trends is like putting a sell-by date on a logo.
  • Raster graphics can limit reproduction loosing detail at large scale, vector images are scalable.
  • Using stock vector graphics in a logo puts your client at risk. Easily copied by a competitor and not unique!
  • the designer should never impose their own personality onto a client’s work.
  • Highly detailed designs don’t scale well when printed or viewed in smaller sizes.
  • Without color, your great design may lose its identity.
  • Font choice can make or break a logo. A logo works best with a maximum of two fonts.
  • Copying others does no one any favors, neither the client nor the designer.

 

Colours and font styling all influence the look and feel, a graphic font or a font family that will be usable in any annotations or texts may work well. Individually styled text logo’s, from modified regular text fonts may be an option allowing a link from logo to text styling.

A style sheet is a useful asset to have to hand once the decision is finalised so that you will always have a reference to what will be applied in the design of labels, cards, packaging, website etc.

The following image demonstrates that sometimes a lot of variations in graphic elements, colours or fonts can be explored and in time the final version will have evolved to something that is practical for a wide variety of placements.