Enterprise Tackle
Enterprise Tackle commissioned Hooklinks to provide some new artwork for updates to some of their existing products. They were recommended to Hooklinks by a reference from an existing customer and have continued to progress the updating of their product packaging by commissioning new full colour artwork for existing and new products that they are bringing to market. In addition the artwork has been re-purposed for use in adverts that are regularly run in the mainstream angling media. You can find out more about Enterprise Tackle and their full product range by visiting their website at:...
Read MoreMargin Wholesale
Margin Wholesale chose Hooklinks to help develop and extend their brand image on the POS packaging and associated display material. This required full design and layout of full size sheets up to A2 and the associated cutters required to fit these inside purpose designed display clam packs. Additionally they chose to develop their promotional advertising based around the same packaging material, displayed alongside larger scale illustrations to help promotion of the product and its use to potential customers. New and diverse products for Carp, Pike and Barbel under the Total brand are planned...
Read MoreKorda Developments
Korda Developments, through Danny Fairbrass chose Hooklinks back in 2001 to help develop changes to their new product packaging by commissioning coloured illustrative material to compliment their existing black line art, found in and on product information sheets. These original packaging images have been remodelled and adjusted to allow their use in other promotional materials, posters, leaflets, catalogues, magazine articles and the new Korda web site. Some are annotated at source by Hooklinks, others being supplied as images only, according to the job requirements and media. Web site:...
Read MoreBauer – Sea Angler magazine
The UK’s top sea angling magazine, SEA ANGLER catering for the widest spectrum of sea angling methods and techniques, chose to use my illustration work back in 2009 to enhance the content of their publication, that has continued and has evolved to provide more and better detail for rigs and methods in current editions. Commissioned monthly, these illustrations, often used in a full page spreads, providing detailed ‘How To Fish‘ and ‘Rig Diagrams‘, often combined in to one spread, help make communicating the right way to create the rigs needed for specific...
Read MoreImprove Your Coarse Fishing
The UK’s top coarse angling magazine, catering for the widest spectrum of coarse angling methods and techniques, chose Hooklinks* illustrations back in 1998 to enhance the content of their publication. I still continue to illustrate for Improve today. Fresh design in August 2005 has enhanced the magazine supported by a Hooklinks image redesign. This covers not just clear descriptive ‘how to’ layouts, but also detailed sequential diagrams to get a clear instruction across to both the novice and experienced angler alike, in a positive and respectful way. The widest range of...
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About Me
My Name is David Batten, I have been working as an illustrator since 1985, working freelance for various individuals and publishers (Crowood, EMAP ) producing angling book and magazine illustrations. In 2000 I had a chance to go full time and set up Hooklinks to manage my work life after 30 years in engineering.
In 2001 it became evident that there was a wider market for my skills when asked to do some packaging work for 2 tackle and bait manufacturers, Korda and Innovatebaits. The latter was to see my skills pushed into web design and development.
Today all of these skills are used to provide support for a wide range of angling, fisheries and related businesses. On the journey I have taken on insurance, mortgage and NLP businesses as clients, all of whom continue to use my services today,
My angling illustration has come a long way from those humble days in the mid 80's as you will see in the various pages of my website.
David Batten Advertisement
